Import House · Since 1998

From The Docks To Your Door

Sterling Consumer Group sources authentic food, drink and consumer goods from across the globe

Sterling IMPORTED · VERIFIED EST. 2026
Direct acess to over 10,000 SKUs
🛃Full UK / EU Compliance
🌍Access to International Markets
🚚Logistics & Freight Support
🤝Family-run since 1998
Browse the catalogue

Shop by Origin

Every item is tagged by country of origin — browse the world the way our buyers do.

This week's shipment

Just Landed

Newly cleared through customs and now in stock.

View all →

Add products to the selected collection to display them here.

Our story

We don't just stock imports — we vouch for them.

Founded in 1998, Sterling Consumer Group began as a small importer bringing hard-to-find European staples into UK independent shops.

SIGNED, THE STERLING BUYING TEAM
20 PALLETS MAX
Trade preorder programme

Build your own container

Preorder by the pallet layer at prices below standard retail. Pick a country of origin, mix products from that country's catalogue, and fill up to 20 pallets in one shipment.

Start building